Angel Soria

Hi! I’m Angel, an award-winning marketing expert with over 15 years of experience in social media and digital marketing. I specialize in creating authentic connections between brands and their audiences through compelling storytelling and engaging content that cuts through the noise. By combining data-driven strategies, innovative tactics, and enhancing user experiences, I empower brands to stand out and amplify their share of voice in today’s ever-changing digital landscape. I’m passionate about delivering solutions that drive tangible results.

What I Do

Social Media

I collaborate with global brands to grow their social media ecosystem using tailored content strategies and data-driven campaigns, sparking engagement, increasing visibility, and fostering loyal communities.

Digital Marketing

I assist in enhancing the digital footprint of enterprise-level brands through targeted strategies and campaigns that broaden reach, elevate brand recognition, and strengthen customer relationships.

Brand Messaging

I specialize in shaping compelling brand narratives that resonate with audiences, ensuring every message reflects a brand’s identity, values, and voice while driving meaningful connections.

Leadership

Leveraging over a decade of expertise, I guide teams, executives, and thought leaders to elevate their marketing strategies, foster innovation, and achieve sustainable growth.

Fun Facts

Digital Career Began

2009

Social Audience Growth

10 Million

Social Engagements Driven

50 Billion

Speaking Engagements

20

Awards Earned

63

Authored Articles

80

Industry Experience

Media & Publishing

Professional Sports

Aerospace & Aviation

Healthcare

Financial Services

For-Profit & Nonprofit

Endorsements

Resume

Over 15 Years of Experience

Education

Graduated

Executive MBA, Social Media & Digital Marketing

California State University, Fresno
Graduated

Bachelor of Science in Business Administration, Marketing

California State University, Long Beach

Experience

2021 - Present

Senior Channel Manager, Brand Social

Edward Jones
  • Increased overall channel growth YoY on Instagram 62%, LinkedIn and Facebook 8%, increased impressions 121% and 3.87% average engagement rate
  • Direct corporate social media management for the firm including thought leadership, optimize channel
    strategies for growth, secured funding to relaunch Instagram with a dedicated creative team of six
  • Created and launched social media strategy playbooks empowering 19,000+ financial advisors with
    brand-aligned tactics, compliance-approved content, and best practices to drive business growth
  • Improved digital brand reputation by monitoring, managing, and optimizing business listings and reviews for branch teams across the U.S. and Canada
  • Advanced the firm’s social media, social listening, and boosting reporting using Hootsuite insights
2009 - Present

Global Social Media & Digital Marketing Consultant

Your Digital Angel
  • Consult 57 local and global brands by developing and launching digital solutions, facilitating the achievement of company goals like increased revenue
  • Produce and publish 45+ digital and social media articles to be honored with the “Latina in Technology” Award by the California State Senate
  • Organize and deliver digital and social media workshops, focusing on businesses, chamber of commerce organizations, and universities, imparting valuable skills for brand growth
2019 - 2021

Social Media Manager & Content Strategist

Phoenix Children's Hospital Foundation
  • Developed social media strategies and brand content that increased impressions by 68%,
    engagements by 15%, and 39% growth in link clicks across social channels YOY
  • Delivered $0.04 cost per click (CPC) on Facebook for the Power Play 2020 campaign, yielding over 25,000 engagements and a 662% YOY increase in impressions
  • Multiplied social media revenue by nearly 5x during the 2019 end-of-year campaign through storytelling, corporate partnerships, and strategic placements
  • Contributed to $1.9M raised during 2020’s Give-A-Thon in partnership with KTAR by creating targeted
    messaging for an 18% higher engagement rate
2016 - 2017

Global Social Media Manager

Honeywell Aerospace
  • Strategized social media management for a global brand reaching over 500,000 followers
  • Achieved over 3.5 billion engagements and 2.2 billion impressions while steering the development and
    execution of the Connected Aircraft World Tour
  • Won 2 corporate awards for skyrocketing Honeywell Aerospace’s digital reach, including a 349%
    increase in engagement across all social channels
  • Added 1,000 new Twitter followers within 1 hour and generated 47M impressions with the first Twitter
    Chat with travel influencers Jonny Jet and Chris McGinnis
2015 - 2016

Digital Activation Specialist

Phoenix Suns
  • Activated over 70M social impressions for a professional sports team through engaging partner content
  • Drove 56% performance improvement for partner social posts by updating advertising and marketing
    techniques for 22% growth in impressions
  • Slashed digital ad inventory by 80%, resulting in cohesive branding and digital marketing efficiency
  • Won Best Data Acquisition Award for pitching the idea to capture lead generation metrics on Facebook
2012 - 2015

Platinum Digital Account Manager

Gannett Digital Marketing Services (G/O Digital and Times-Delta Media Group)
  • Optimized 90+ digital campaigns for national brands with multi-product advertising
  • Oversaw campaign lifecycle management, combining strategies for SEO, pay-per-click (PPC), social,
    web, and reputation management for maximum customer value
  • Shortened “go-live” timelines, ramping up accounts 4 days faster than the team average and earning
    company award as a result
  • Accelerated digital sales, helping the team exceed annual revenue goal in less than 3 months
  • Earned promotion to account manager within 6 months due to exceptional skills in customer
    relationship management and account development

Marketing Skills

Digital Marketing

Brand Development

Social Media Strategy

Creative Problem Solving

SEO/SEM Working Knowledge

Creative Skills

Ideation

Visual Storytelling

Design Collaboration

Brand Voice Development

Campaign Conceptualization

Analytical Skills

A/B Testing

Social Listening

Organic & Paid Boosting

Workflow Enhancement

Data Analysis & KPI Development

Leadership Skills

Conflict Resolution

Emotional Intelligence

Resilience & Adaptability

Cross-Team Collaboration

Team Mentorship & Training

Technical Skills

Project Management

Social Media Management Tools (Hootsuite, Sprout Social, Khoros, Brandwatch)

Analytics Tools (Google Analytics, Native Social Platforms)

Design Tools (Canva, Adobe Spark)

CMS Tools (WordPress, Drupal)

Portfolio

Projects, Achievements, and Expertise
Edward Jones

Edward Jones

Edward Jones
Phoenix Children’s Hospital

Phoenix Children’s Hospital

Phoenix Children's Hospital
Honeywell Aerospace

Honeywell Aerospace

Honeywell Aerospace
Phoenix Suns

Phoenix Suns

Phoenix Suns
Gannett Digital

Gannett Digital

Gannett Digital
Your Digital Angel

Your Digital Angel

Your Digital Angel
Public Speaking

Public Speaking

Public Speaking
Awards

Awards

Awards
Publications

Publications

Publications
Certifications

Certifications

Certifications

Blog

Insights, Ideas, and Inspirations
See All Posts

Contact

Let's Connect

Phoenix, Arizona

angel@yourdigitalangel.com

Freelance Available

How Can I Help You?