Monthly Archives: June 2019

Non-Obvious 2019

In Non-Obvious 2019, Rohit Bhargava reveals how brands can harness empathy to drive innovation and profitability. He discusses the rise of digital detoxes and the importance of finding balance in our tech-saturated lives. With insights on capturing consumer attention through #StrategicSpectacles, Bhargava emphasizes the need for purpose behind the spectacle. Plus, he shares his thoughts on the intriguing idea of digitally resurrecting iconic artists like Tupac for concerts. This must-read leadership book is packed with research, data, and proven examples that will empower you to predict trends and apply them effectively in your workplace.