Your Digital Angel

At a press conference yesterday, the social networking giant unveiled a redesigned News Feed and this post will cover 7 business benefits of Facebook’s new News Feed.

The launch of the new design will start slow with a small number of users and in the coming weeks will roll out more broadly.  The redesigned News Feed is similar to a personalized newspaper, supporting a variety of content styles.  The site’s much needed overhaul incorporates bigger images, allows for customization, and the stories you’re used to seeing have been rebuilt as more vibrant, colorful, and fresh.

The growing trend of 600 million people accessing the social network on their mobile phones inspired the new design features, providing users the same look and feel on multiple devices – mobile, tablet and desktop Web browsers.  Click here for a preview of Facebook’s new look.

While many are reluctant to Facebook design changes, this face-lift is all great news for businesses, marketers, and advertisers.  Here are 7 business benefits of Facebook’s new News Feed:

1. The expanded size of the News Feed gives advertisers more room to play with
2. More room to play with means more online real estate for in-stream ads
3. Sponsored Posts will still appear in-stream in the new News Feed, but will now be bigger
4. The emphasis on bigger visual content in the News Feed will give marketers an opportunity to plug videos
5. The consistent design on multi-devices makes it easier for advertisers to create uniform campaigns and ensures a similar experience on each platform
6. A new choice of feeds gives users more control and customization options while giving advertisers a way to better target audiences
7. People will be able to discover more content from the business pages they like with the ‘Following’ feed

The ultimate goal behind Facebook’s more modern and clean interface is to keep user attention and attract advertisers.  Essentially, this means advertising on the social network will likely become more competitive in the near future.  If you’re not currently advertising on the social media giant, now is the time to claim your presence before your competitors do.  My team of local experts and I are here to help your business develop a strategic social presence on the digital playing field.

Soon you’ll have fresh new feeds with beautiful stories, bursting with color.  If you don’t want to wait until it’s totally rolled out, join the waiting list by clicking here.  What do you think about the new design?  Will you put your name on the waiting list?  Share your thoughts and comments with us below.