Category Archives: Business

Non-Obvious 2019

In Non-Obvious 2019, Rohit Bhargava reveals how brands can harness empathy to drive innovation and profitability. He discusses the rise of digital detoxes and the importance of finding balance in our tech-saturated lives. With insights on capturing consumer attention through #StrategicSpectacles, Bhargava emphasizes the need for purpose behind the spectacle. Plus, he shares his thoughts on the intriguing idea of digitally resurrecting iconic artists like Tupac for concerts. This must-read leadership book is packed with research, data, and proven examples that will empower you to predict trends and apply them effectively in your workplace.

‘Tis the season for philanthropy

‘Tis the season for philanthropy! As the Thanksgiving holiday approaches, there’s no better time to reflect on the joy of giving. Volunteering, donating, and sharing your expertise can transform not only the lives of those in need but also your own. From my experiences at community food banks to the Arizona Special Olympics, I’ve discovered that true happiness comes from focusing on others. Join me in exploring how your philanthropic efforts can lead to a deeper sense of purpose and fulfillment. Let’s embrace the spirit of giving and make a difference together!

How Hesselson’s Earned $5,500 Using Facebook Advertising

Discover how Hesselson’s, a New York-based retailer, transformed their sales strategy through the power of Facebook advertising. In just five weeks, they generated over $5,500 in net store sales and increased their online-to-offline conversion rate by 23%. With 257 offers claimed and a staggering ROI of 1,100%, this case study reveals the secrets behind their successful campaign. Learn from owner Tom Hesselson as he shares insights on overcoming challenges and maximizing the impact of social media marketing for small businesses.

Are You A Simultaneous Screen User?

Are you aware of how quickly the marketing landscape has transformed? With the rise of smartphones and tablets, consumers now navigate multiple screens simultaneously, reshaping the way they search for information and connect with brands. If your business isn’t adapting to this shift, you risk losing valuable market share. Discover how effective digital marketing can elevate your business and ensure you’re reaching your audience where they are. Dive into the importance of a robust digital presence and stay ahead of the competition!

Thank you, Visalia!

Exciting news ahead! After three incredible years in Visalia, I’m thrilled to announce my new role as a Digital Account Manager with GannettLocal in Phoenix. This journey has been filled with unforgettable memories, new friendships, and invaluable lessons. As I embrace this next chapter, I’m eager to help local businesses thrive in the digital world. Join me as I share my experiences, express gratitude to those who supported me, and celebrate personal and career growth. While I may be in Arizona now, my heart will always remain in Visalia. Let’s stay connected!

Inspiring Others to Lead

In the past month, I’ve had the incredible opportunity to inspire others to lead within my community. From sharing my journey with eager middle school students to engaging high schoolers at a regional conference, each experience has been profoundly rewarding. Speaking to future business leaders about the benefits of social media and professional development has been a highlight. Join me as I reflect on these moments and encourage you to share your story—because inspiring just one person can create a ripple effect of positive change.

Latinas in Technology

Join us for the Latinas in Technology Expo and Dinner on May 16, 2013, at the Holiday Inn Hotel in Visalia! This exciting event, sponsored by the Latinas in Business & Professions Association and the Tulare Kings Hispanic Chamber of Commerce, will feature interactive booths, live demos, and presentations from industry leaders like AT&T. Celebrate the achievements of remarkable Latinas in technology, including honorees who are paving the way for future generations. Don’t miss this opportunity to network, learn, and grow in your professional journey. Reserve your spot today and be part of this inspiring evening!

Do You Know Where Your Digital Marketing Spend is Going?

Do you know where your digital marketing spend is going? Many local businesses dive into the digital world but remain in the dark about what they’re actually paying for. If you’re receiving monthly analytics that leave you confused, it’s time to take a closer look. Are your marketing efforts driving real results? Are you getting the support you need from your agency? Discover how to ensure your investment is truly effective and transparent.

Keeping Your Business Alive and Healthy

Keeping your business alive and healthy is essential for growth and success. With Times-Delta Media Group’s Health and Fitness publication, you can build strong marketing muscles that will help your business thrive. Imagine reaching 20,000 consumers and local businesses quarterly, showcasing the latest in fitness, nutrition, and wellness. Discover how innovation and strategic marketing can set you apart from the competition and lead to increased revenue. Join us on the path to a solid and healthy organization!

7 Business Benefits of Facebook’s New News Feed

Discover the exciting changes coming to Facebook’s News Feed that could transform your business strategy! The new layout not only offers bigger images and videos but also ensures a consistent experience across mobile, tablet, and desktop devices. Plus, with customizable feeds, businesses can better target their desired audiences. Don’t miss out on the chance to elevate your social media presence—find out how these updates can benefit your marketing efforts and keep you ahead of the competition!

Do You Know What Your Business’s Reputation is Online? Part 2 of 2

Welcome back to our exploration of your business’s online reputation! In this second part, we dive deeper into why monitoring your digital presence is crucial. Did you know that local consumers are actively searching for businesses like yours online? By ensuring your company is listed on search engines, map websites, and local review sites, you can significantly increase your visibility and customer interaction. Ready to learn how to attract new customers and build lasting relationships? Let’s get started!

Do You Know What Your Business’s Reputation is Online? Part 1 of 2

Do you know what your business’s reputation is online? Your customers are sharing their thoughts, complaints, and praises on social networks and local review websites every day. Ignoring these conversations could mean missing out on valuable insights. A negative review can turn a critic into a raving fan, while a positive comment can be a powerful marketing tool. Join me in exploring how to effectively monitor and respond to your online presence, ensuring your business thrives in the digital era.

How to Use Social Media to Rock Your Business

Unlock the potential of your business with our exciting class, “How to Use Social Media to Rock Your Business!” Join us for a dynamic day of learning where you’ll gain hands-on experience in launching, managing, and marketing your business on platforms like Facebook, Twitter, and LinkedIn. Collaborate with fellow entrepreneurs, receive expert advice, and network with like-minded individuals. Whether you’re just starting out or looking to enhance your skills, this class covers everything from beginner to advanced topics. Don’t miss this opportunity to elevate your business in the digital era—register today!

Times-Delta Media Group’s Digital Angel

In today’s digital era, businesses must adapt or risk becoming obsolete. Angel Soria, the new Digital Marketing Specialist at Times-Delta Media Group, emphasizes the importance of embracing digital strategies to thrive. Join her on this journey as she launches her blog, “Your Digital Angel,” offering free tips and tools to empower businesses in the fast-paced world of digital marketing. Don’t miss out on her upcoming class!

Using Social Media for Professional Development Workshop

Join us for an exciting opportunity to enhance your career at the free workshop, “Using Social Media for Professional Development,” hosted by Brandman University and Times-Delta Media Group! On Wednesday, January 30th, from 12:30 – 2:00pm, discover how to leverage platforms like Facebook, Twitter, and LinkedIn to boost your job search and recruitment efforts. Plus, don’t miss the all-day job fair with on-the-spot interviews! Dress for success and bring your résumé to make valuable connections.

Welcome to Your Digital Angel: a Digital Marketing Blog

Welcome to Your Digital Angel, your go-to resource for navigating the exciting world of digital marketing! In today’s fast-paced digital age, consumer behavior is constantly evolving, and traditional marketing plans need a fresh perspective. Here, you’ll find invaluable tips, tools, and practical advice designed to help local businesses thrive online. Let’s transform your marketing strategy together!

I’m Officially Done with My MBA!

After countless hours of hard work, six drafts, and seventy-five pages, I’m thrilled to announce that my thesis has finally been approved! Today marks a significant milestone as I officially complete my MBA at Fresno State. The date, 12.12.12, feels truly magical, and I can’t help but sense that big changes are on the horizon. This journey has been filled with challenges and triumphs, and I can’t wait to share the lessons learned and the exciting adventures that lie ahead. Stay tuned for more updates as I embark on this new chapter of my life!

MBA International Experience #2 in China

Wow! I just got back from China with my Executive MBA program at CSU Fresno, and it was such an awesome opportunity. We visited incredible places like the Great Wall, had lunch with a local family, and explored the vibrant cities of Beijing and Hong Kong. Studying at Hong Kong Baptist University opened my eyes to Chinese wisdom and modern management. My international experiences have truly transformed my perspective on the global economy and life in other countries. If you ever have the chance to study abroad, don’t think twice about it—just do it!

Tulare Kings Hispanic Chamber of Commerce Launches New Website

Discover the exciting new website of the Tulare Kings Hispanic Chamber of Commerce (TKHCC)! Explore a wealth of resources designed to elevate your business in Tulare Kings County. From becoming a member to connecting with local sponsors and engaging in community activities, TKHCC offers invaluable opportunities for networking and exposure.

Back to the Basics: 4 Social Platforms For All

In today’s digital landscape, having an online presence is essential for business success. With customers flocking to social media platforms, connecting with them where they spend their time is crucial. Discover the power of Facebook, Twitter, LinkedIn, and YouTube—four platforms that can amplify your marketing efforts and help you reach a wider audience.

Grow Your Business Using Social Media Seminar

Unlock the potential of social media for your business at the Visalia Chamber of Commerce’s half-day seminar on November 8th! Join industry experts and local success stories as they share invaluable insights and strategies to enhance your online presence. With keynote presentations from renowned speakers and a resource mixer to connect with fellow business professionals, this event is a must-attend for anyone looking to thrive in the digital landscape.

Communication Is the Key to Life and Winning

In today’s fast-paced society, effective communication skills are more essential than ever. Have you ever felt the frustration of being unable to connect when technology fails? Communication is not just about exchanging words; it’s a vital process that shapes our careers, relationships, and personal lives. Discover four quick tips to enhance your communication skills and unlock new opportunities.

Tulare Kings Hispanic Chamber of Commerce’s New Facebook Application

Discover the exciting new Facebook Application from the Tulare Kings Hispanic Chamber of Commerce (TKHCC)! By simply liking their page, you can unlock a fantastic opportunity to promote your business with a FREE email blast valued at $100, reaching all TKHCC members. Already a fan? Head over to the “Welcome” tab on their Facebook page to claim your free promotion. Plus, learn about the innovative design by Angel Soria Internet Marketing.

Get the Skinny on Perks at Top Social Network Companies

Curious about what it’s like to work at top social network companies? From LinkedIn’s jam sessions and free ice cream to Google’s killer amenities like onsite doctors and generous death benefits, these tech giants offer perks that go beyond the ordinary. Discover how Twitter’s happy hours and Facebook’s impressive parental leave policies stack up against each other. Dive in to find out which company might be your dream job!

MBA Summer Abroad with CSU Fresno

Embark on an unforgettable journey with the MBA Summer Abroad Program at CSU Fresno! Over three transformative weeks in Europe, I gained invaluable international experience while pursuing my graduate degree. Discover how studying abroad can expand your horizons, deepen your understanding of diverse cultures, and ignite your passion for business.

HootSuite Social Media Dashboard: Part 2

Welcome back to HootSuite Social Media Dashboard: Part 2! Are you ready to elevate your social media game? In this post, I’ll guide you through the simple steps to compose, send, and schedule messages using the most amazing social media management tool out there. Whether you’re crafting custom content or scheduling posts for maximum impact, HootSuite makes it easy and efficient.

HootSuite Social Media Dashboard: Part 1

Are you struggling to maintain your social media presence while juggling a busy schedule? Discover the power of HootSuite Social Media Dashboard! This incredible tool allows you to manage multiple social profiles, schedule updates, and track brand mentions—all from one convenient platform. In this first part of our series, I’ll guide you through the simple steps to get started.

2012 Betting On Our Future Spotlight Festival

I’m happy to share with all of you last month’s column in the Tulare Kings Hispanic Times gave me an opportunity to be a keynote speaker, workshop presenter, and judge at the 2012 Betting on Our Future (BOOF) Spotlight Festival.  The Program Analyst for California Friday Night Live Partnership read my article and next thing…

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