Category Archives: Digital Marketing
The Story Behind the Music Festival with Heart, M3F
Discover the heartwarming story behind the M3F festival, a unique event founded by Wespac Construction Inc. in 2004. Festival manager Heather Rogers shares insights into how this music festival not only brings incredible artists to Phoenix but also supports the Music Therapy Program at Phoenix Children’s Hospital. With a commitment to community, culture, and charity, M3F has donated over $2 million to local charities, creating a powerful impact on the lives of children and families. Join us as we explore the magic of music and its ability to heal and unite!
How Hesselson’s Earned $5,500 Using Facebook Advertising
Discover how Hesselson’s, a New York-based retailer, transformed their sales strategy through the power of Facebook advertising. In just five weeks, they generated over $5,500 in net store sales and increased their online-to-offline conversion rate by 23%. With 257 offers claimed and a staggering ROI of 1,100%, this case study reveals the secrets behind their successful campaign. Learn from owner Tom Hesselson as he shares insights on overcoming challenges and maximizing the impact of social media marketing for small businesses.
Bid Adieu, 2013!
As I bid adieu to 2013, I reflect on a whirlwind of achievements and unforgettable moments. From receiving prestigious awards to graduating with my Executive MBA, this year has been nothing short of epic. My journey took me from independent consulting to a rewarding career with Gannett, and now, as I prepare for the adventures of 2014, I’m filled with gratitude for the incredible people and experiences that shaped my path. Join me as I share the lessons learned and the excitement for what lies ahead in the new year!
Google Maps: The World’s Hottest Mobile App
Discover why Google Maps has become the hottest smartphone app on the planet! With 54% of the world’s 969 million smartphone users accessing it, this innovative app is revolutionizing the way we navigate our surroundings. Gone are the days of traditional maps; now, a simple search on your phone can lead you anywhere. Whether you’re a tech enthusiast or a map lover, this article has something for everyone. Dive in and find out more!
Thank you, Visalia!
Exciting news ahead! After three incredible years in Visalia, I’m thrilled to announce my new role as a Digital Account Manager with GannettLocal in Phoenix. This journey has been filled with unforgettable memories, new friendships, and invaluable lessons. As I embrace this next chapter, I’m eager to help local businesses thrive in the digital world. Join me as I share my experiences, express gratitude to those who supported me, and celebrate personal and career growth. While I may be in Arizona now, my heart will always remain in Visalia. Let’s stay connected!
Latinas in Technology
Join us for the Latinas in Technology Expo and Dinner on May 16, 2013, at the Holiday Inn Hotel in Visalia! This exciting event, sponsored by the Latinas in Business & Professions Association and the Tulare Kings Hispanic Chamber of Commerce, will feature interactive booths, live demos, and presentations from industry leaders like AT&T. Celebrate the achievements of remarkable Latinas in technology, including honorees who are paving the way for future generations. Don’t miss this opportunity to network, learn, and grow in your professional journey. Reserve your spot today and be part of this inspiring evening!
Fight Hunger with One Click from FoodLink’s Virtual Food Drive
Join FoodLink for Tulare County in the fight against hunger with just one click! Since 1978, this dedicated non-profit has been providing essential food assistance to those in need. With their innovative Virtual Food Drive, you can easily donate while shopping online, making a significant impact in your community. Plus, don’t miss the exciting 3rd Annual Kentucky Derby Party at the Visalia Country Club on May 4th, 2013!
Do You Know Where Your Digital Marketing Spend is Going?
Do you know where your digital marketing spend is going? Many local businesses dive into the digital world but remain in the dark about what they’re actually paying for. If you’re receiving monthly analytics that leave you confused, it’s time to take a closer look. Are your marketing efforts driving real results? Are you getting the support you need from your agency? Discover how to ensure your investment is truly effective and transparent.
The Rompin’ Lady Rangers and their Rockin’ Mobile Marketing
The rompin’ Lady Rangers are taking the West Yosemite League by storm with an impressive 18-3-0 record! This powerhouse team boasts standout players like Freshman pitcher Savanah White and the dynamic Cervantes sisters, Ashley and Rebekah, who are rewriting the playbook on sisterly duos in sports. With their rockin’ mobile marketing campaign, you can stay updated on all the action by texting “Follow RedwoodSoftball” to 40404. Go Lady Rangers!
7 Business Benefits of Facebook’s New News Feed
Discover the exciting changes coming to Facebook’s News Feed that could transform your business strategy! The new layout not only offers bigger images and videos but also ensures a consistent experience across mobile, tablet, and desktop devices. Plus, with customizable feeds, businesses can better target their desired audiences. Don’t miss out on the chance to elevate your social media presence—find out how these updates can benefit your marketing efforts and keep you ahead of the competition!
Do You Know What Your Business’s Reputation is Online? Part 2 of 2
Welcome back to our exploration of your business’s online reputation! In this second part, we dive deeper into why monitoring your digital presence is crucial. Did you know that local consumers are actively searching for businesses like yours online? By ensuring your company is listed on search engines, map websites, and local review sites, you can significantly increase your visibility and customer interaction. Ready to learn how to attract new customers and build lasting relationships? Let’s get started!
Do You Know What Your Business’s Reputation is Online? Part 1 of 2
Do you know what your business’s reputation is online? Your customers are sharing their thoughts, complaints, and praises on social networks and local review websites every day. Ignoring these conversations could mean missing out on valuable insights. A negative review can turn a critic into a raving fan, while a positive comment can be a powerful marketing tool. Join me in exploring how to effectively monitor and respond to your online presence, ensuring your business thrives in the digital era.
Keep the World Ag Expo in the Palm of Your Hand with Their Mobile App
Discover the ultimate way to experience the World Ag Expo (WAE) right from your smartphone! With the WAE mobile app, you can effortlessly create your daily schedule, explore interactive floor maps, and connect with exhibitors. Stay updated with real-time alerts and breaking news, and even browse the photo gallery to relive the excitement. Don’t miss out on the largest agricultural show of its kind—download the app and stay connected!
How to Use Social Media to Rock Your Business
Unlock the potential of your business with our exciting class, “How to Use Social Media to Rock Your Business!” Join us for a dynamic day of learning where you’ll gain hands-on experience in launching, managing, and marketing your business on platforms like Facebook, Twitter, and LinkedIn. Collaborate with fellow entrepreneurs, receive expert advice, and network with like-minded individuals. Whether you’re just starting out or looking to enhance your skills, this class covers everything from beginner to advanced topics. Don’t miss this opportunity to elevate your business in the digital era—register today!
Times-Delta Media Group’s Digital Angel
In today’s digital era, businesses must adapt or risk becoming obsolete. Angel Soria, the new Digital Marketing Specialist at Times-Delta Media Group, emphasizes the importance of embracing digital strategies to thrive. Join her on this journey as she launches her blog, “Your Digital Angel,” offering free tips and tools to empower businesses in the fast-paced world of digital marketing. Don’t miss out on her upcoming class!
Using Social Media for Professional Development Workshop
Join us for an exciting opportunity to enhance your career at the free workshop, “Using Social Media for Professional Development,” hosted by Brandman University and Times-Delta Media Group! On Wednesday, January 30th, from 12:30 – 2:00pm, discover how to leverage platforms like Facebook, Twitter, and LinkedIn to boost your job search and recruitment efforts. Plus, don’t miss the all-day job fair with on-the-spot interviews! Dress for success and bring your résumé to make valuable connections.
New Year, New Degree, New Job
As many of you know, I’ve spent the last 19 months working on my Executive MBA at Fresno State. While most were sleeping in, we had class every Saturday, dedicating 20-40 hours a week on assignments. Join me as I embark on this exciting new chapter, helping local businesses succeed in a digital society that inspires change!
Cafe 210 Launches Their New Website
Café 210 in Downtown Visalia is thrilled to unveil their new website, showcasing a vibrant community hub where acceptance and peace thrive. With a mission rooted in faith and community, Café 210 invites everyone to connect, gather, and make a difference. Visit their site today and be part of something special!
Benefits of Doing Business Online
Bonjour! Imagine running your business from anywhere in the world, like exploring the charming streets of Dijon, France, while effortlessly managing your social media accounts. Discover how I transformed my work-life balance by embracing online business tools like Hootsuite, allowing me to relax and enjoy my travels without missing a beat.
5 Reasons Your Website Isn’t Converting Visitors Into Clients
Is your website failing to convert visitors into clients? You’re not alone! Many businesses struggle with this crucial aspect of online presence. Don’t let quality traffic go to waste—transform your website into a powerful tool for generating leads and boosting conversions. Dive in to uncover actionable insights that can elevate your online strategy!
Is Your Website Mobile Friendly?
Is your website mobile-friendly? With more people using smartphones, a mobile-optimized site is crucial. A well-designed mobile site enhances user experience and improves search rankings. Prioritize mobile web design to engage your audience, increase traffic, and boost conversion rates for greater business success.
The Significance Of An Opt-In Box
Grow your local business with an opt-in box! Collect names and emails to build a marketing list for updates. Offer something valuable, like a free report or discount, to encourage sharing and reassure visitors about their data safety. Connect with your audience and watch your customer base grow!