Do You Know What Your Business’s Reputation is Online? Part 2 of 2
Welcome back for part 2 of 2, of Do You Know What Your Business’s Reputation is Online. Here’s a quick recap on part 1: it’s super important for you to monitor your business’s reputation online and listen to what people are saying about you. Reputation management is a powerful digital tool that does this by monitoring every source that people are talking about you on websites, blogs, social networks, and local review sites.
Not only are people talking about you on the web, local consumers are searching online for nearby businesses that offer the products and services they need. They are also commenting, checking-in and reviewing local businesses they visit and frequent. To effectively attract new customers, it’s essential that your business is properly listed and located on the web. As more consumers begin searching for products and services online, having your business visible and listed is crucial when it comes to building new customer relationships.
Does all of this make sense? Let me take the geek out and explain in English. Your company needs to be listed on all of the search engines, map websites, local websites, and mobile apps. Once your company is listed all over the web, you need to monitor what your customers are saying about your company and learn from this powerful insight.
Here are some business advantages of being listed in local map and review sites:
- Increase exposure online
- Move up search engine results (with expert optimization techniques)
- More customer interaction
- Allows local consumers to find your business’s location, phone number and information
In this 2 part series you’ve learned that managing your reputation online, claiming your map listings, and being listed in local review sites are basic requirements on the digital playing field. So now what? My team of local experts and I know how overwhelming the digital world can be, and are here to take the worry and grunt work out of your digital daily grind. Times-Delta Media Group, a Gannett Company, has the tools to help you get found online and manage what people are saying about you all across the Internet.
It’s time to join the forward-thinking movement if you want your business to survive in the digital era. Local businesses that are serious about being found where consumers are looking for them and upholding their stellar reputation online have already jumped on the digital bandwagon. Now it’s your turn. If not you, then who? If not now, then when? I look forward to hearing about your online success stories.
