Do You Know Where Your Digital Marketing Spend is Going?
If you’re currently advertising online, do you know where your digital marketing spend is going? As a Digital Marketing Specialist, it blows my mind how often I hear of local businesses who have taken the leap in the digital world but have no clue what they’re paying for.
Most of these clients receive monthly analytics but don’t know what they mean nor have they been explained. Their account representative only showed face at the time of sale and they’ve never seen them again, yet they magically receive a large bill for digital products each month. You would be surprised how often this happens and it’s such a disservice to business owners because they’re clearly being taken advantage of. It’s sad to see this happen.
It’s like the dishwashing soap commercials: grease versus no grease. You can see through one pan but you can’t see through the other. All of our digital services are transparent like the pan with no grease. We clearly explain what’s included in our costs, you get unlimited consulting with our local digital team and receive monthly reports that you can understand and that matter to your ROI. Unfortunately, a lot of digital service companies are like the pan with grease and are less transparent. They don’t have local experts who genuinely care about their clients’ business.
Here are 5 quick questions you should be asking yourself and your digital agency to help you determine if your digital investment is effectively being spent:
- Are my digital marketing efforts driving visitors to my website?
- Are these visitors filling out online forms (via landing pages) and calling my place of business?
- Do we have a call tracking number to track these calls so we can gauge the type of leads we’re getting while conducting quality assurance?
- What is our conversion rate into sales from these calls and web form inquiries for my business?
- How profitable are the converted sales? Bottom line, what’s my ROI?
If you need any help understanding your current online services and analytics, my team of local digital experts are here to help you. We’ll also conduct a FREE digital audit for your business and provide a detailed comparison analysis. If you’re currently advertising online, kudos to you for taking the step in the right direction but ask yourself, do you know where your digital marketing spend is going?
