Getting Social with #SB49
As you read this, all of the Super Bowl hype has likely deflated (ha!) and you’re already counting down for next season. Similarly to the game, Super Bowl advertising is all about strategy and has rapidly become the biggest social media marketing day of the year.
Savvy marketing professionals view the game as an opportunity for publicity. Even if companies aren’t able to drop serious coin on exorbitant commercials, they can certainly jump on the Super Bowl advertising train with social media marketing.
We live in an always-on, always-connected world that gives brands an amazing opportunity to have a real presence by connecting with people at any time and at any place. Following athletes on social platforms brings fans in closer proximity to the sport itself.
This is where the art of science and the art of social meet. We’re so inundated with posts and tweets it’s crucial for brands to make themselves stand out from all the noise. Brands that move their product or service from the head to the heart are making moves. Fan interaction, team news, real-time game coverage, killer convo’s, and creative content loaded with humor and charismatic personality are game-changers.
The commercials are always a main attraction and the evolution of social in TV ads has drastically shifted with digital integration. Within the last 3 years, we’ve seen hashtags or some social media mention on more than half of all TV ads.
Glitzy social command centers, also known as war rooms, are center hubs for social squads to streamline processes and capitalize on real-time marketing plans during the Super Bowl. Staying on top of the social game provides opportunities for brands to be prepared and seize on moments while igniting new ones.
It was quite the scene here in downtown Phoenix, as my backyard was transformed into the epicenter of Super Bowl with over 1 million visitors, a boatload of interactive activities, parties galore and dozens of concerts. Several downtown streets and venues were linked to create a football-themed outdoor fan campus, and centralized experience while serving as the hub of fan, sponsor, media and NFL activities.
Super Bowl Central, NFL Experience, network broadcast sets, autograph stages, 39 feet tall Super Bowl XLIX roman numerals, Pepsi Hyped for Halftime Stage, Puppy Bowl, the list goes on! With thousands of people roaming the streets with cocktails in hand, it sparked the nostalgia of a cross between Vegas and Hong Kong-style party scenes. This was definitely an experience for the books!
Even if your social media marketing budget is limited 2015, just remember you can still boost your business and gain new customers by staying fresh and making a relevant, creative statement.
