Getting Social with Super Bowl XLVII
Here’s your inside ticket to Getting Social with Super Bowl XLVII. Are you ready for some football? Ready or not this year’s game could be the most social event yet and the social media buzz has gotten louder and louder for the most epic showdown between coaches Jim and John Harbaugh.
This year’s Super Bowl marks the 25th anniversary of USA TODAY Ad Meter‘s annual ranking of Super Bowl ads. The most widely watched game of the year is infamous for the top dollar ads. This year, the Ad Meter voting process is open to the general public and pre-registered panelists are able to rate the ads during the big game and help crown the new Ad Meter champion. Obsessive coverage of Super Bowl ad news, instant reviews of pre-released ads, fun polls, rankings and more can be viewed on admeter.usatoday.com
For a sixth year in a row, the biggest name in car shopping is in the biggest game of the year. Cars.com is launching their “All Drive. No Drama” campaign which focuses on how the site’s tools make car shopping an awesome and easy experience.
You can watch the game on any laptop, desktop, or tablet. Starting at 6pm ET you can stream the CBS Sports broadcast of Super Bowl XLVII on CBSSports.com or NFL.com. You can also get full coverage of the game on NFL Mobile.
Twitter and Facebook and are taking advantage of social media to attract more followers and gain feedback on the event. The official Facebook Fan Page for the Ravens is facebook.com/baltimoreravens and 49’ers is facebook.com/SANFRANCISCO49ERS
Twitter has become the sports media gateway to logistical information, stats, commentary, and game updates. The total number of tweets related to #SB45 was 3.01 million, 13.7 million from #SB46, and this year’s game is about to go gangbusters on the Twitter playing field. Here are a few peeps you should follow and hashtag pre and post game:
- @SuperBowl
- @Ravens
- @49ers
- @NFL
- #XLVII
- #SuperBowl
- #SuperBowl47
- #Harbowl
- #49ers
- #Ravens
- #Niners
- #RavensNation
HootSuite, a social media dashboard and analytics company, partnered with FSC Interactive to launch the game’s social media Command Center, which is tracking the social conversations around the Super Bowl. The Command Center provides the most recent tweets from both teams’ official Twitter accounts, the total number of Likes for each team’s official Facebook page, along with charts and graphs to compare the two teams. It also compares the number of Twitter mentions of quarterbacks and coaches.
Kudos to Super Bowl XLVII for going social and making fans feel like they’re a part of the experience and have a voice. Do you think the game will raise the bar and more brands will begin to see the need for an aggressive social media marketing campaign like this? Game on!
