Increased overall channel growth YoY on Instagram 62%, LinkedIn and Facebook 8%, increased impressions 121% and 3.87% average engagement rate

Direct corporate social media management for the firm including thought leadership, optimize channel strategies for growth, secured funding to relaunch Instagram with a dedicated creative team of six

Advanced the firm’s social media, social listening, and boosting reporting using Hootsuite insights

Direct corporate social media management for the firm including thought leadership, optimize channel strategies for growth, secured funding to relaunch Instagram with a dedicated creative team of six

Created and launched social media strategy playbooks empowering 19,000+ financial advisors with brand-aligned tactics, compliance-approved content, and best practices to drive business growth

Led all aspects of the request for proposal process (RFP) to select, onboard, and manage Hootsuite, the firm's first-ever corporate social media management tool

Improved digital brand reputation by monitoring, managing, and optimizing business listings and reviews for branch teams across the U.S. and Canada

Promoted to Sr. Social Media Channel Strategist