Year-over-year increased engagement across all social channels by +1,061%, followers by +46% (+111.2K), impressions by +189% (+2M), interactions by +303% (+35.37K) and video views by +532% (+556.4K)
Agency Relationships & Global Budget
Owned vendor and agency relationships. Managed all digital procurement ad spend, expenses and invoices
Live Segment on the TODAY SHOW
Launched and executed Aerospace’s first live segment on the TODAY SHOW with Tom Costello, flying 35K feet over NYC. Exposure garnered 6M impressions
Facebook Live Q&A Influencer Campaign
Launched and executed Aerospace’s first Facebook Live Q&A influencer campaign with internal test pilots. Exposure garnered 1.3M impressions and 102K video views
Instagram Takeover Influencer Campaign
Launched and executed Aerospace’s first Instagram takeover with Catharina Nilsson, @cattapilot. Influencer campaign garnered 872K impressions, 5.3% engagement, and 73K video views
Guest Blogging Influencer Campaign
Launched and executed Aerospace’s first guest blogging influencer campaign with Benet J. Wilson, the Aviation Queen, and Captain Rob Graves. Garnered over 328K social impressions and 2K page views
Twitter Chat Influencer Campaign
Launched and executed Aerospace’s first Twitter Chat influencer campaign with Johnny Jet. Garnered 47M impressions, 100% engagement, 1.6K tweets, and gained 1K new Twitter followers, in one hour
Social Sharing Plugin Enhancements
Enhanced social sharing and follow us plugins on Aerospace.Honeywell.com