Honeywell Aerospace

Highlights

2017 - 2018
Global Social Media Manager

Social Media Explosion

Year-over-year increased engagement across all social channels by +1,061%, followers by +46% (+111.2K), impressions by +189% (+2M), interactions by +303% (+35.37K) and video views by +532% (+556.4K)

Agency Relationships & Global Budget

Owned vendor and agency relationships. Managed all digital procurement ad spend, expenses and invoices

Live Segment on the TODAY SHOW

Launched and executed Aerospace’s first live segment on the TODAY SHOW with Tom Costello, flying 35K feet over NYC. Exposure garnered 6M impressions

Facebook Live Q&A Influencer Campaign

Launched and executed Aerospace’s first Facebook Live Q&A influencer campaign with internal test pilots. Exposure garnered 1.3M impressions and 102K video views

Instagram Takeover Influencer Campaign

Launched and executed Aerospace’s first Instagram takeover with Catharina Nilsson, @cattapilot. Influencer campaign garnered 872K impressions, 5.3% engagement, and 73K video views

Guest Blogging Influencer Campaign

Launched and executed Aerospace’s first guest blogging influencer campaign with Benet J. Wilson, the Aviation Queen, and Captain Rob Graves. Garnered over 328K social impressions and 2K page views

Twitter Chat Influencer Campaign

Launched and executed Aerospace’s first Twitter Chat influencer campaign with Johnny Jet. Garnered 47M impressions, 100% engagement, 1.6K tweets, and gained 1K new Twitter followers, in one hour

Social Sharing Plugin Enhancements

Enhanced social sharing and follow us plugins on Aerospace.Honeywell.com

Description