Developed social media strategies and brand content that increased impressions by 68%, engagements by 15%, and 39% growth in link clicks across social channels YOY

Delivered $0.04 cost per click (CPC) on Facebook for the Power Play 2020 campaign, yielding over 25,000 engagements and a 662% YOY increase in impressions

Multiplied social media revenue by nearly 5x during the 2019 end-of-year campaign through storytelling, corporate partnerships, and strategic placements

Contributed to $1.9M raised during 2020’s Give-A-Thon in partnership with KTAR by creating targeted messaging for an 18% higher engagement rate