Phoenix Suns

Timeline

2015 - 2016
Digital Activation Specialist

Catapulted Partner Social Performance

Activated +70M social impressions and +2.2K social posts with partner inclusion during the 2015 - 16 Suns season. Improved partner social posts by +56.1% and partner social impressions by +21.5% over the 2014 - 2015 season

Slashed Partner Digital Ad Inventory by 80%

Improved Marketing Partners contractual ad placement inventory by +80% on Suns.com, Suns mobile app, Suns.com en Español, PhoenixMercury.com, and TalkingStickResortArena.com

Improved Social & Digital Reporting & Processes

Improved efficiency of social and digital reporting, ad submission processes, and expiring ad reports for Marketing Partnerships working directly with the National Basketball Association (NBA)

Enhanced Fan Experience in Social Media Lounge

Managed the Suns Social Media Lounge during home games, monitored fan posts on social using Spredfast's Experience to approve or decline content to appear on digital walls

State of the Suns End of Season Presentation

On behalf of the Culture Committee, I was the organizer and emcee for the State of the Suns End of Season Review representing nine departments (Digital, Ticket Sales, Marketing, Creative Services, Community Relations, Game Entertainment, Phoenix Mercury, Arizona Rattlers & Northern Arizona Suns), and presented recaps for Digital and Game Entertainment

Suns Media Day

I curated and prepared a variety of props, including a Superman cape, Captain America shield, Jedi lightsaber, and Batman mask, to create fun, engaging visuals for social media, partner activations, and Suns.com

My work caught the attention of local and national media, with ESPN’s SportsCenter highlighting a photo of TJ Warren rocking a boombox and retro sunglasses in a tweet—an unforgettable career moment!

Lustre & USA Today Activation

Just one month into my role with the Suns, I transformed a print ad promotion for Lustre, a marketing partner nominated by USA Today for America's Best Hotel Rooftop Bar, into a custom photo shoot. Collaborating with multiple teams, we featured Suns and Phoenix Mercury mascots and performers, creating co-branded visuals. The campaign earned over 80,000 impressions across social channels, making my first photo shoot a resounding success.

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