yda test updates

Senior Channel Manager, Brand Social

2021–Present

Instagram Relaunch & Brand Identity Workshop

  • Relaunched Instagram after 5+ dormant years — turned it into a modern, audience-first brand channel
  • Built and led a 6-person creative team including 2 Community Managers
  • Secured $600K+ in funding and managed full cross-functional rollout
  • Led internal branding workshops and filled strategic gaps from legacy agencies
  • +62% follower growth, +121% impressions, 3.87% engagement rate, 25% faster turnaround

Hootsuite RFP & Platform Rollout

  • Led full RFP process and platform launch across U.S. and Canada
  • Created a self-serve hub with SOPs, training, and onboarding for 19K+ advisors
  • Partnered with Hootsuite to host a 3-part branding workshop
  • Expanded contract for advanced listening/reporting and internal scale

Thought Leadership, Boosting & Reporting

  • Secured $100K TL boosting budget — 2 years in a row
  • Used insights to guide persona-based content and refine campaign strategy
  • Integrated reporting into planning cycles across brand, marketing, and compliance
  • Improved content resonance by benchmarking audience behavior + copy trends

Empowering 19,000+ Financial Advisors

  • Created and launched social playbooks for 19K+ FAs across U.S. and Canada
  • Included platform how-to’s, compliance guidance, KPIs, and reporting
  • Drove 75% download rate in Q1 through feedback loops and pilot testing
  • Positioned social as a local relationship engine vs. corporate megaphone

Reputation Management & CSAT Impact

  • Shifted from passive to proactive strategy for advisor reputation
  • Partnered with Google and Yext to remove violations and improve listings
  • +42% CSAT increase, +15% advisor acquisition lift, measurable trust growth

Social Media Manager & Content Strategist

2019–2021

Brand Strategy & Content Performance

  • Developed and executed strategies that elevated brand visibility and audience engagement
  • 68% impression growth, 15% engagement lift, and 39% increase in link clicks YoY
  • Built KPI frameworks to improve performance and reporting clarity
  • Integrated patient storytelling that connected emotionally and drove action

Campaign Strategy, Paid Social & Revenue

  • Led Power Play 2020 campaign with 662% impression lift and $0.04 CPC
  • Boosted year-end social revenue by 497% via strategic placements and storytelling
  • Contributed to $1.9M raised during Give-A-Thon (+18% engagement lift)
  • Handled family interviews with empathy and trust

Community Building & Recognition

  • Led real-time event content for Suns, D-backs, Cardinals, Coyotes, Extra Life, and Rock Family of Companies
  • Built partnerships that blended brand goals with emotional storytelling
  • Earned 9+ awards for creativity, strategy, and campaign execution

THIS CAN BE A TEMPLATE FORMAT!!!! 

2019–2021

Brand Strategy & Content Performance

  • Developed and executed strategies that elevated brand visibility and audience engagement
  • 68% impression growth, 15% engagement lift, and 39% increase in link clicks YoY
  • Built KPI frameworks to improve performance and reporting clarity
  • Integrated patient storytelling that connected emotionally and drove action

Campaign Strategy, Paid Social & Revenue

  • Led Power Play 2020 campaign with 662% impression lift and $0.04 CPC
  • Boosted year-end social revenue by 497% via strategic placements and storytelling
  • Contributed to $1.9M raised during Give-A-Thon (+18% engagement lift)
  • Handled family interviews with empathy and trust

Community Building & Recognition

  • Led real-time event content for Suns, D-backs, Cardinals, Coyotes, Extra Life, and Rock Family of Companies
  • Built partnerships that blended brand goals with emotional storytelling
  • Earned 9+ awards for creativity, strategy, and campaign execution

Digital Activation Specialist

2015–2016

Lucky #13 Digital Angel

  • Only female consultant on 13-person executive marketing squad — broke records, broke necks, broke the mold

Partner Social Activation & Performance Uplift

  • Activated 70M+ impressions and 2,200+ branded posts across social, SMS, and app integrations
  • Increased partner post volume by 56.1% and impressions by 21.5% YoY
  • Maximized sponsor ROI through seamless cross-channel execution

Digital Ad Workflow Optimization

  • Audited ad placements vs. contracts across Suns.com, app, Mercury, Español, and arena screens
  • Centralized ad submissions, saving each manager 5+ hours per week
  • Delivered 92% lift in placement accuracy and slashed inventory waste by 80%
  • Boosted partner revenue by aligning ad placements to true contract value

Social & Digital Reporting Overhaul

  • Transformed raw metrics into strategic partner recaps and insights
  • Built standardized reporting templates and proactive expiring ad reports
  • Drove optimization with actionable insights, not just data dumps

Enhanced Fan Experience – Social Media Lounge

  • Transformed VIP lounge into a Suns Social Media Lounge with UGC activations
  • Curated live fan interactions and moderated content with Spredfast
  • Optimized activations based on real-time interaction tracking

Cross-Departmental Leadership & Recognition

  • Led digital reporting across 9 departments; emceed “State of the Suns” leadership deck
  • Earned Best Data Acquisition Award for Draft Lottery FB Lead Gen concept
  • Represented Suns at NBA League Meetings in Austin, TX

TEMPLATE 

2015–2016

Lucky #13 Digital Angel

  • Only female consultant on 13-person executive marketing squad — broke records, broke necks, broke the mold

Partner Social Activation & Performance Uplift

  • Activated 70M+ impressions and 2,200+ branded posts across social, SMS, and app integrations
  • Increased partner post volume by 56.1% and impressions by 21.5% YoY
  • Maximized sponsor ROI through seamless cross-channel execution

Digital Ad Workflow Optimization

  • Audited ad placements vs. contracts across Suns.com, app, Mercury, Español, and arena screens
  • Centralized ad submissions, saving each manager 5+ hours per week
  • Delivered 92% lift in placement accuracy and slashed inventory waste by 80%
  • Boosted partner revenue by aligning ad placements to true contract value

Social & Digital Reporting Overhaul

  • Transformed raw metrics into strategic partner recaps and insights
  • Built standardized reporting templates and proactive expiring ad reports
  • Drove optimization with actionable insights, not just data dumps

Enhanced Fan Experience – Social Media Lounge

  • Transformed VIP lounge into a Suns Social Media Lounge with UGC activations
  • Curated live fan interactions and moderated content with Spredfast
  • Optimized activations based on real-time interaction tracking

Cross-Departmental Leadership & Recognition

  • Led digital reporting across 9 departments; emceed “State of the Suns” leadership deck
  • Earned Best Data Acquisition Award for Draft Lottery FB Lead Gen concept
  • Represented Suns at NBA League Meetings in Austin, TX

TEMPLATE 

2015–2016

Lucky #13 Digital Angel

  • Only female consultant on 13-person executive marketing squad — broke records, broke necks, broke the mold

Partner Social Activation & Performance Uplift

  • Activated 70M+ impressions and 2,200+ branded posts across social, SMS, and app integrations
  • Increased partner post volume by 56.1% and impressions by 21.5% YoY
  • Maximized sponsor ROI through seamless cross-channel execution

Digital Ad Workflow Optimization

  • Audited ad placements vs. contracts across Suns.com, app, Mercury, Español, and arena screens
  • Centralized ad submissions, saving each manager 5+ hours per week
  • Delivered 92% lift in placement accuracy and slashed inventory waste by 80%
  • Boosted partner revenue by aligning ad placements to true contract value

Social & Digital Reporting Overhaul

  • Transformed raw metrics into strategic partner recaps and insights
  • Built standardized reporting templates and proactive expiring ad reports
  • Drove optimization with actionable insights, not just data dumps

Enhanced Fan Experience – Social Media Lounge

  • Transformed VIP lounge into a Suns Social Media Lounge with UGC activations
  • Curated live fan interactions and moderated content with Spredfast
  • Optimized activations based on real-time interaction tracking

Cross-Departmental Leadership & Recognition

  • Led digital reporting across 9 departments; emceed “State of the Suns” leadership deck
  • Earned Best Data Acquisition Award for Draft Lottery FB Lead Gen concept
  • Represented Suns at NBA League Meetings in Austin, TX

Global Social Media Manager

2017–2018

Global Social Media Explosion

  • +1,061% engagement, +532% video views, +46% follower growth, +189% impressions YoY
  • Turned Aerospace from sleepy to standout with cross-channel brand strategy
  • Built executive dashboards tracking reach, engagement, and brand lift

Live on the TODAY Show

  • Led first live broadcast segment at 35K ft above NYC with NBC’s Tom Costello
  • Managed messaging, flight logistics, and crew prep
  • 6M+ impressions and highest-ever earned media for Aerospace

Agency Management & Global Ops

  • Owned all digital procurement for Aerospace: paid, influencers, equipment, software
  • Managed global spend tracking and monthly reconciliation across 100+ users

Facebook Live: Connected Aircraft Q&A

  • Launched brand’s first live Q&A featuring internal test pilots
  • Facilitated real-time engagement before, during, and post-event
  • Results: 1.3M impressions and 102K video views

Instagram Takeover with @cattapilot

  • Orchestrated first influencer takeover with real-time cockpit demos
  • Vetted for brand alignment, safety, and audience relevance
  • Results: 872K impressions, 5.3% engagement, 73K video views

Guest Blogs with Aviation Influencers

  • Launched guest blog series featuring top aviation voices
  • Built outreach, guidelines, and content distribution
  • Results: 328K+ impressions and 2K+ blog views

Twitter Chat with @JohnnyJet

  • Developed and hosted Twitter Chat on Connected Aircraft
  • Seeded FAQs and facilitated 1,600+ tweets in 1 hour
  • Results: 47M impressions, +1K new followers

Website Enhancements – Social Plugins

  • Revamped social sharing plugins across Aerospace.Honeywell.com
  • Boosted UX on desktop + mobile, tracked share metrics
  • Embedded social into the brand’s digital ecosystem

Platinum Digital Account Manager

2013–2015

Campaign Strategy & Management

  • Managed 90+ complex, multi-product digital campaigns across PPC, SEO, retargeting, websites, social, and reputation management
  • Aligned campaigns to client objectives, maximizing digital touchpoints and conversions
  • Contributed to guest blogs and case studies, including “How Hesselson’s Earned $5,500 Using Facebook Advertising”

Digital Sales Specialist

2013

Sales Enablement & Training

  • Trained 10+ print sales reps to successfully sell digital — overcoming resistance and building trust
  • Participated in joint sales calls to coach, close deals, and boost digital adoption
  • Achieved annual digital revenue goals within first 90 days of promotion
  • Built long-term client relationships while consistently exceeding revenue targets

Sales Training & Thought Leadership

  • Hosted workshops and training sessions on digital sales strategy and execution
  • Recognized internally for bridging traditional print sales with emerging digital opportunities

Awards & Recognition

  • 2014 Lever-Up Award: Fastest “Go-to-Live” execution rate — 20% faster than team average

General Manager

2001–2007

Promoted 6x: Assistant General Manager, Operations Manager, Fitness Consultant, Front Desk Manager, Front Desk Baddie

Queen of Total Revenue

  • Led 150+ staff across five franchise locations — consistently bringing in $375K+ monthly and 300+ new memberships
  • Broke records as the only female GM in an all-male franchise leadership team

Renewal Goddess

  • Sold $999 3-year memberships like it was Black Friday every day — savage precision, early-2000s DTLA hustle
  • Ran renewal promos, stacked memberships, crushed every target

Closer of Deals, Breaker of Goals

  • Stepped in to seal deals whenever staff couldn’t close — always hit Level 2 bonuses on weekends
  • Comped smoothies, firm handshakes, welcome-to-the-fam energy — everybody won

Profit Center Killer

  • Turned personal training, spin packs, tanning, juice bar, and retail into daily cash generators
  • Had members swiping like it was second nature

Ops Ninja

  • Ran a 35K sq. ft. facility with Olympic pool like a symphony conductor
  • Staffing tight, ops tighter, facility cleaner than a preacher’s fade

Relationship Building Extraordinaire

  • Named every staffer, hyped every sale, turned the gym floor into a family
  • Built community through UGC, custom nicknames, and healthy competition

Franchise Fixer

  • Floated between Downtown LA, Redondo, Venice, Long Beach — wherever there was

Marketing Manager

2007–2009

VIP Event & Venue Activations

  • Led timeshare promotions across Lakers, Clippers, Kings, Dodgers, Galaxy, Live Nation, Knott’s Berry Farm, and more
  • Attracted premium audiences and drove qualified tour bookings

Tour Growth & Show Rate Domination

  • Skyrocketed tours to 150+ per month with a consistent 80%+ show rate
  • Crafted persuasive pitches that not only booked tours — they showed up!

Creative Outreach & Hustle

  • Activated unconventional spaces — even adult industry expos — to drive leads
  • Met people where they were, kept it strategic, and always brought them back curious and ready to book

Team Leadership & Mentorship

  • Promoted from Marketing Agent to Manager in under a year — recognized for hustle and ROI-driven strategy
  • Built and mentored a team focused on targeted outreach, customer connection, and revenue impact

Portfolio Highlights

Top Brand Wins

Brand Strategy & Digital Presence for PCH

  • Created and executed digital campaigns raising $2M+ in community support
  • Led social coverage for Extra Life Phoenix and major flagship events
  • Generated millions of impressions across platforms through storytelling

Social Media Strategy for Honeywell Aerospace

  • 6M+ impressions from TODAY Show segment at 35,000 ft
  • 2.2B impressions / 3.5B interactions for Connected Aircraft World Tour
  • +349% YoY engagement growth across social media platforms

Award-Winning Web Strategy for Small Businesses

  • Boosted small business sales +30% post-launch
  • 500K+ unique website visits driven through strategic redesigns
  • Positioned clients as search and industry leaders through SEO/SEM

Content Strategy & Event Coverage for Major Brands

  • 5X higher Instagram engagement through event-driven content
  • Celebrity partnerships for product launches
  • Elevated brand visibility via strategic co-branding initiatives

Membership & Revenue Growth for Gold’s Gym

  • $375K+ monthly revenue generated across 5 franchise clubs
  • Negotiated Gas Company Lofts deal for guaranteed EFT revenue
  • Launched Executive Locker Room profit center for high-end clientele

Timeshare Marketing & VIP Activation for Welk Resorts

  • 150+ qualified tours generated monthly through strategic event partnerships
  • Maintained an 80%+ show rate consistently
  • Expanded revenue channels through unique developer partnerships

Credentials

Certifications that hit harder than a Black Friday sale — because being “certified fresh” isn’t just for produce. 📚✨

  • June 2023 | Hootsuite Academy – Hootsuite Enterprise Certification
  • March 2023 | Hootsuite Academy – Social Media Marketing Certification
  • March 2023 | Hootsuite Academy – Hootsuite Platform Certification
  • March 2023 | Hootsuite Academy – Foundations of Social Advocacy
  • January 2021 | Front Office Sports – Sports Marketing Essentials Presented By Pepsi
  • October 2020 | Google – Fundamentals of Digital Marketing
  • October 2020 | Twitter – Twitter Flight School Video Badge
  • October 2020 | Hubspot Academy – Inbound Marketing Certification
  • October 2020 | Hubspot Academy – Content Marketing Certification
  • May 2020 | Hubspot Academy – Social Media Marketing Certification

Clients & Partners

2011 – 2013

Spanning classrooms, boardrooms, and even Disneyland.

YDA’s work reached deep into communities and across industries — supporting everyone from small business owners and students to national education publishers and global entrepreneurs. Whether building a nonprofit’s first website, coaching teams on digital presence, or keynoting at youth conferences, every project was rooted in trust, impact, and vision.

Some of the incredible collaborators and moments along the way:

  • Brandman University – Taught Social Media & Digital Marketing as both Instructor and Adjunct Professor, empowering the next wave of communicators.
  • Cafe 210 – Led full-stack digital services from PR and website dev to social strategy and education, helping a local favorite expand its digital footprint.
  • California Friday Night Live Partnership – Judge, Keynote Speaker, and Workshop Presenter at the Spotlight Festival Youth Conference at Disneyland and statewide youth leadership events.
  • Central Valley Business Incubator – Event sponsor and educator for CVSE Small Business University, guiding startups on digital strategy.
  • Chimienti & Associates Insurance – Delivered comprehensive brand support including PR, social campaigns, education, and online reputation management.
  • College of the Sequoias (COS) – Guest speaker for both the Entrepreneurship Center and Business Center, and 1st Place Winner of the Student Entrepreneur Challenge — part of a college pivot that prepped the path toward earning an MBA.
    (Fun fact: COS is also where the spark for YDA first ignited — more below under Salty Waffle.)
  • Elite Dance Academy – Brought artistry to strategy through PR, fundraising, website development, social media strategy, and training.
  • Guidepoint Global – Marketing advisor and consultant offering insight on emerging digital trends.
  • Intelligent Marketing Strategies – Longtime collaborator and digital partner. Led web builds, strategy, and social for small business clients before rebranding into YDA.
  • McGraw Hill – Supported competitive market research for the world’s largest educational publisher.
  • Perico Productions – Amplified voice and vision through influencer strategy, social campaigns, PR, and reputation management.
  • Salty Waffle – I was chosen to attend the Collegiate Entrepreneurs Organization (CEO) Conference while taking business and entrepreneurship courses at COS. That’s where I met the founder of Salty Waffle, who invited me to contribute as a “Social Author,” a digital pen name that had already begun to take on a life of its own.
  • Tech Leaders Today Podcast – Guest speaker on digital strategy, entrepreneurship, and creative hustle.
  • Techstars & Startup Weekend – Contributed to early-stage ventures with hands-on support in social media strategy and activation.
  • Times-Delta Media Group (TDMG) – Held it down as Digital Sales Specialist and content creator, nicknamed “The Digital Angel” by the team. YDA was born here — first as a blog on TDMG’s platform, then as a full-fledged brand. Featured columnist, workshop host, and expert panelist on digital media.

Before YDA had wings, I was running my first consulting site — fresnolocalinternetmarketing.com (keyword-rich AF, don’t judge 😅). That hustle got me recruited to TDMG, a Gannett Company, where I started as a Digital Sales Specialist and, six months later, moved into Gannett Digital as a Digital Account Manager.

Since I was already plugged into the community, we launched the Your Digital Angel blog on VisaliaTimesDelta.com — the name came from a branding brainstorm with my MBA advisor, playing off my last name and my mission to help others. The nickname caught fire, and just like that, the brand took flight.

I refined the grind, baby — took that long-ass URL and made it a legacy. That’s not evolution — that’s a rebrand glow-up.

From columnist to speaker to strategist, I was leading the digital charge when most people still thought “SEO” was a typo. Later, I expanded the brand again with SunsDigitalAngel.com during my time with the Phoenix Suns — because honestly, I am the Digital Angel. 

Times-Delta Media Group (TDMG) – Before YDA had wings, I was running my first consulting site — fresnolocalinternetmarketing.com (keyword-rich AF, don’t judge 😅). That hustle got me recruited to TDMG, a Gannett Company, where I started as a Digital Sales Specialist and, six months later, moved into Gannett Digital as a Digital Account Manager. Since I was already plugged into the community, we launched the Your Digital Angel blog on VisaliaTimesDelta.com — the name came from a branding brainstorm with my MBA advisor, playing off my last name and my mission to help others. The nickname caught fire, and just like that, the brand took flight.

I refined the grind, baby — took that long-ass URL and made it a legacy. That’s not evolution — that’s a rebrand glow-up. From columnist to speaker to strategist, I was leading the digital charge when most people still thought “SEO” was a typo. Later, I expanded the brand again with SunsDigitalAngel.com during my time with the Phoenix Suns — because honestly, I am the Digital Angel. 

 

  • Training & Employment Association of Tulare County – Delivered trainings to help workforce development teams harness social media and reach underserved communities.
  • Tulare County Office of Education – Workshop Presenter at the Youth Traffic Safety Summit at Disneyland, uplifting youth voices through digital empowerment.
  • Tulare Kings Hispanic Chamber of Commerce – Sponsor, columnist, speaker, consultant, and developer for bilingual biz outreach and community connection.
  • U.S. Small Business Development Center – Independent consultant, panelist, and committee member; shared digital marketing strategies to help entrepreneurs grow.
  • Visalia Chamber of Commerce – Member and full-page Business Spotlight feature; recognized for pioneering digital strategy before it became mainstream.
  • Visalia Unified School District – Supported district-wide social strategy to build engagement between schools and families.

“From Visalia to Phoenix, from blog posts to boardrooms — YDA wasn’t just a name, it was a movement.”

Clients & Partners

2011–2013

Community Roots, Global Reach

  • Spanning classrooms, boardrooms, and even Disneyland — YDA’s work supported small business owners, students, publishers, entrepreneurs, and communities nationwide.
  • Rooted every project in trust, impact, and vision — from keynote speaking to nonprofit digital launches to strategy coaching for national brands.

Key Partnerships & Highlights

  • Brandman University — Instructor & Adjunct Professor, Social Media & Digital Marketing.
  • Cafe 210 — Full-stack digital services for expansion: PR, web, social, education.
  • California Friday Night Live Partnership — Judge & Keynote at Disneyland Youth Festival.
  • Central Valley Business Incubator — Event sponsor and Small Biz University educator.
  • Chimienti & Associates Insurance — PR, social strategy, brand reputation management.
  • College of the Sequoias (COS) — Guest speaker + 1st Place Student Entrepreneur Challenge Winner.
  • Elite Dance Academy — Strategy + fundraising + social media transformation.
  • Guidepoint Global — Marketing advisor on emerging digital trends.
  • Intelligent Marketing Strategies — Early partner before full YDA rebrand launch.
  • McGraw Hill — Competitive market research support for the largest global education publisher.
  • Perico Productions — Influencer strategy + PR for brand amplification.
  • Salty Waffle — First digital column under “Social Author” pen name, sparked YDA’s launch.
  • Tech Leaders Today Podcast — Guest speaker on digital strategy and entrepreneurship.
  • Techstars & Startup Weekend — Hands-on digital activation for startup ecosystem growth.
  • Times-Delta Media Group (TDMG) — “Digital Angel” nickname earned through innovation, community blogs, and digital sales leadership.

Training, Speaking & Community Leadership

  • Training & Employment Association of Tulare County — Digital skills training for workforce teams.
  • Tulare County Office of Education — Youth Traffic Safety Summit at Disneyland.
  • Tulare Kings Hispanic Chamber of Commerce — Sponsor, columnist, speaker, consultant.
  • U.S. Small Business Development Center — Digital marketing advisor & committee member.
  • Visalia Chamber of Commerce — Featured Business Spotlight honoree.
  • Visalia Unified School District — District-wide social media strategy support.

From Visalia to Phoenix, from blog posts to boardrooms — Your Digital Angel wasn’t just a name, it was a movement. 🔥

Heavy Medal Energy

Proof that hustle, heart, and hustle leave a legacy — and a very crowded trophy shelf.

2020 | Phoenix Children’s Hospital Foundation

  • Excellence Award – Walmart Round-Up Campaign
  • The Heart You Bring Award – Creative, patient, and on-point campaign execution
  • Teamwork Award – Give-A-Thon social strategy (+18% engagement, $1.9M raised)
  • Excellence Award – Extra Life Phoenix strategy
  • The Heart You Bring Award – Arizona Coyotes campaign support
  • Teamwork Award – Rock Family of Companies social execution

2019 | Phoenix Children’s Hospital Foundation

  • We Appreciate You Award – Creative agility during Fall campaigns
  • Excellence Award – Extra Life + Give-A-Thon live coverage
  • Heart You Bring Award – PCH5K event impact

2018 | Honeywell Aerospace

  • Inspire Greatness Award – Fiesta Bowl Facebook Live
  • PR News Digital Awards Finalist – Paris Air Show Roving Reporter
  • Gold: Think Big, Then Make It Happen – TODAY Show 35k ft segment (6M+ impressions)
  • Silver: Technical Excellence – FB Geo Targeting Campaign

2017 | Honeywell Aerospace

  • Gold: Act with Urgency – Social media crisis response
  • Gold: Think Big – Paris Air Show campaign
  • Gold: Passion for Winning – Connected Aircraft World Tour (2.2B impressions/3.5B interactions!)
  • Gold: Think Big – Innovation + creative campaigns
  • Gold: Passion for Winning – Social media growth (+349% YoY)

2016 | Phoenix Suns

  • Best Data Acquisition Award – FB Lead Gen: Draft Lottery
  • Invited to NBA League Meetings – Austin, TX

2014 | Gannett Digital

  • Lever-Up Award – Fastest account launch rate across team

2013–2012 | Your Digital Angel

  • Ambassador of the Month – Tulare Kings Hispanic Chamber
  • Latinas in Tech Award – Leadership & advocacy (State Assembly/Senate recognition)
  • Ribbon Cutting Recognition – CA Capitol Office Certification
  • 1st Place – Entrepreneurship Challenge – COS pitch winner ($750 prize)

2008 | Welk Resorts

  • Appreciation Award – Loyalty, leadership, and performance
  • Gifted Oyster Perpetual Rolex for AGM of the Year 🏆

2007–2003 | Gold’s Gym – DTLA

  • AGM of the Year (2004) – Highest revenue + membership sales
  • AGM of the Month (2003–2005) – Consistent domination
  • GM Appreciation Award (2007) – Leadership, positivity, and unstoppable hustle

Publications

From national features to local legends, the voice hit heavy.

2022 | Authority Magazine — “5 Things You Need To Know To Create a Successful App or SaaS”

2022 | Authority Magazine — “How to Navigate and Thrive in the Future of Work”

2021 | Buzzfeed — “17 Entrepreneurs Share Their Wildest Startup Stories”

2021 | Startup Nation — “How to Scale Your Business Strategically in 2021”

2019 | Thrive Global — “Small Business Owners Share Their Top Lessons from the Trenches”

2018 | Huffington Post — “Why Community Building Is the Secret to Brand Growth”

2017 | Visalia Times-Delta — “Small Business Spotlight: Leveraging Digital to Drive Sales”

Credentials

June 2023 |Hootsuite Academy

  • Hootsuite Enterprise Certification

March 2023 |
Hootsuite Academy

  • Social Media Marketing Certification
  • Hootsuite Platform Certification
  • Foundations of Social Advocacy

January 2021
|
Front Office Sports

  • Sports Marketing Essentials Presented By Pepsi

October 2020
|
Google

  • Fundamentals of Digital Marketing

October 2020
|
Twitter

  • Twitter Flight School Video Badge

October 2020
|
Hubspot Academy

  • Inbound Marketing Certification
  • Content Marketing Certification

May 2020
|
Hubspot Academy

  • Social Media Marketing Certification

Booked, blessed, and bold behind the mic.

From youth conferences at Disneyland to university panels and business summits — I’ve shown up, spoken out, and delivered the realness. Whether coaching small biz owners, educating future leaders, or hyping up entire auditoriums, every mic-drop moment was about one thing: impact.

April 2013 | California State University, Fresno

  • Guest Speaker – Craig School of Business + Lyles Center for Innovation & Entrepreneurship

February 2013 | Rock Your Business with Social Media 

  • Instructor & Keynote Speaker – College of the Sequoias Community Ed & Brandman University

January 2013 | Using Social for Professional Growth

  • Instructor & Keynote Speaker – Brandman University & Times-Delta Media Group

November 2012 | Your Digital Angel – Ribbon Cutting 

  • Instructor & Keynote Speaker – Brandman University & Times-Delta Media Group

November 2012 | The Power of Social for Business  

  • Guest Speaker – Network For Women Luncheon

October 2012 | Grow Your Biz with Social Media   

  • Moderator & Expert Panelist – Visalia Chamber of Commerce + Times-Delta Media Group

September 2012 | Disneyland Youth Conference – Spotlight Festival    

  • Judge, Keynote Speaker & Workshop Presenter – CA Friday Night Live Partnership + Tulare County Office of Education

August 2012 | Central Valley Stock Exchange     

  • Sponsor & Expert Panelist – Central Valley Business Incubator

June 2012 | Youth Traffic Safety Summit at Disneyland      

  • Workshop Presenter – CA Friday Night Live Partnership, CA Center for Youth Development, Tulare County Office of Education

May 2012 | Career Day      

  • Guest Speaker – Earlimart Middle School

May 2012 | Facebook for Business Seminar   

  • Instructor & Keynote Speaker – Brandman University

February 2012 | Entrepreneur Series – College of the Sequoias    

  • Guest Speaker + 1st Place Winner – Student Entrepreneur Challenge (2011)

February 2012 | Marketing Strategy for Your Biz       

  • Expert Panelist – US Small Business Development Center + Visalia Chamber 

October 2012 | Be Your Own Boss Seminar       

  • Expert Panelist – US SBDC + Visalia Chamber + Tulare County Employment Connection

August 2012 | Social Media for Business       

  • Instructor & Keynote Speaker – Brandman University

March 2011 | Entrepreneurship Challenge

  • 🏅 1st Place Winner – The Gas Company + Tulare County Office of Education 

Booked, Blessed & Bold Behind the Mic

From youth conferences at Disneyland to university panels and business summits — showing up, speaking out, and delivering the realness. Every mic-drop moment was about one thing: impact.

April 2013 | California State University, Fresno
Guest Speaker – Craig School of Business + Lyles Center for Innovation & Entrepreneurship

February 2013 | Rock Your Business with Social Media
Instructor & Keynote Speaker – College of the Sequoias Community Ed + Brandman University

January 2013 | Using Social for Professional Growth
Instructor & Keynote Speaker – Brandman University + Times-Delta Media Group

November 2012 | Your Digital Angel – Ribbon Cutting Ceremony
Official Certificate of Recognition – CA Legislature Assembly + Visalia Chamber of Commerce

November 2012 | The Power of Social for Business
Guest Speaker – Network for Women Luncheon

October 2012 | Grow Your Biz with Social Media
Moderator & Expert Panelist – Visalia Chamber + Times-Delta Media Group

September 2012 | Disneyland Youth Conference – Spotlight Festival
Judge, Keynote Speaker & Workshop Presenter – CA Friday Night Live Partnership

August 2012 | Central Valley Stock Exchange
Sponsor & Expert Panelist – Central Valley Business Incubator

June 2012 | Youth Traffic Safety Summit at Disneyland
Workshop Presenter – CA Friday Night Live Partnership

May 2012 | Career Day Guest Speaker
Earlimart Middle School

May 2012 | Facebook for Business Seminar
Instructor & Keynote Speaker – Brandman University

February 2012 | Entrepreneurship Series
Guest Speaker – College of the Sequoias
🏆 1st Place – Student Entrepreneur Challenge (2011)

February 2012 | Marketing Strategy for Your Biz
Expert Panelist – US Small Business Development Center + Visalia Chamber

October 2011 | Be Your Own Boss Seminar
Expert Panelist – US SBDC + Visalia Chamber + Tulare County Employment Connection

August 2011 | Social Media for Business
Guest Speaker – Training & Employment Association of Tulare County

March 2011 | Entrepreneurship Challenge
🏅 1st Place Winner – The Gas Company + Tulare County Office of Education

Portfolio Highlights

Brand Strategy & Digital Presence for PCH 📈

Project Focus: Created and executed digital campaigns for Phoenix Children's Hospital Foundation, raising over $2M in community support through social engagement, storytelling, and innovative fundraising.

  • +18% engagement during Give‑A‑Thon
  • Led social coverage for flagship events like Extra Life Phoenix
  • Generated millions of impressions across platforms

Social Media Strategy for Honeywell Aerospace 🚀

Project Focus: Developed and led social campaigns for major corporate events (TODAY Show, Paris Air Show), crisis management, and multi‑platform audience growth.

  • 6M+ impressions from the TODAY Show segment
  • 2.2B impressions / 3.5B interactions for Connected Aircraft World Tour
  • +349% YoY social engagement growth

Award‑Winning Web Strategy for Small Businesses 💻

Project Focus: Built first‑ever digital presences for small businesses & nonprofits (E‑commerce, web design, SEO/SEM).

  • +30% sales in Q1 post‑launch
  • 500K+ unique site visits
  • Positioned clients as industry leaders in search

Content Strategy & Event Coverage for Major Brands 📸

Project Focus: Crafted event‑driven campaigns to drive traffic, engagement, and awareness, including live coverage and influencer collaborations.

  • 5× higher Instagram engagement
  • Celebrity partnerships for product launches
  • Elevated visibility with strategic co‑branding

Membership & Revenue Growth for Gold’s Gym 💪🏼

Project Focus: Accelerated membership and revenue across five Los Angeles clubs as GM & Ops lead.

  • $375K+ monthly revenue & 300+ new memberships consistently
  • Negotiated Gas Company Lofts deal for guaranteed EFT revenue
  • Launched Executive Locker Room profit center (private lockers, laundry, TV)

Timeshare Marketing & VIP Activation for Welk Resorts ✨

Project Focus: Led high‑profile timeshare promotions and VIP engagement at Lakers, Dodgers, Live Nation, Galaxy, and more.

  • 150+ qualified tours per month
  • Maintained show rates above 80%, converting tours into memberships
  • Drove revenue through developer partnerships and targeted event activations

Why Work With Me? 🎯

  • Innovative: Always ahead of trends & tech
  • Strategic: Deep insights into audience behavior
  • Creative: Out‑of‑the‑box thinking that delivers real results

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