Resume
Over 15 Years of Experience
Education
Graduated
Executive MBA, Social Media & Digital Marketing
California State University, Fresno
Graduated
Bachelor of Science in Business Administration, Marketing
California State University, Long BeachExperience
2021 - Present
Senior Channel Manager, Brand Social
Edward Jones- Increased overall channel growth YoY on Instagram 62%, LinkedIn and Facebook 8%, increased impressions 121% and 3.87% average engagement rate
- Direct corporate social media management for the firm including thought leadership, optimize channel
strategies for growth, secured funding to relaunch Instagram with a dedicated creative team of six - Created and launched social media strategy playbooks empowering 19,000+ financial advisors with
brand-aligned tactics, compliance-approved content, and best practices to drive business growth - Improved digital brand reputation by monitoring, managing, and optimizing business listings and reviews for branch teams across the U.S. and Canada
- Advanced the firm’s social media, social listening, and boosting reporting using Hootsuite insights
2009 - Present
Global Social Media & Digital Marketing Consultant
Your Digital Angel- Consult 57 local and global brands by developing and launching digital solutions, facilitating the achievement of company goals like increased revenue
- Produce and publish 45+ digital and social media articles to be honored with the “Latina in Technology” Award by the California State Senate
- Organize and deliver digital and social media workshops, focusing on businesses, chamber of commerce organizations, and universities, imparting valuable skills for brand growth
2019 - 2021
Social Media Manager & Content Strategist
Phoenix Children's Hospital Foundation- Developed social media strategies and brand content that increased impressions by 68%,
engagements by 15%, and 39% growth in link clicks across social channels YOY - Delivered $0.04 cost per click (CPC) on Facebook for the Power Play 2020 campaign, yielding over 25,000 engagements and a 662% YOY increase in impressions
- Multiplied social media revenue by nearly 5x during the 2019 end-of-year campaign through storytelling, corporate partnerships, and strategic placements
- Contributed to $1.9M raised during 2020’s Give-A-Thon in partnership with KTAR by creating targeted
messaging for an 18% higher engagement rate
2016 - 2017
Global Social Media Manager
Honeywell Aerospace- Strategized social media management for a global brand reaching over 500,000 followers
- Achieved over 3.5 billion engagements and 2.2 billion impressions while steering the development and
execution of the Connected Aircraft World Tour - Won 2 corporate awards for skyrocketing Honeywell Aerospace’s digital reach, including a 349%
increase in engagement across all social channels - Added 1,000 new Twitter followers within 1 hour and generated 47M impressions with the first Twitter
Chat with travel influencers Jonny Jet and Chris McGinnis
2015 - 2016
Digital Activation Specialist
Phoenix Suns- Activated over 70M social impressions for a professional sports team through engaging partner content
- Drove 56% performance improvement for partner social posts by updating advertising and marketing
techniques for 22% growth in impressions - Slashed digital ad inventory by 80%, resulting in cohesive branding and digital marketing efficiency
- Won Best Data Acquisition Award for pitching the idea to capture lead generation metrics on Facebook
2012 - 2015
Platinum Digital Account Manager
Gannett Digital Marketing Services (G/O Digital and Times-Delta Media Group)- Optimized 90+ digital campaigns for national brands with multi-product advertising
- Oversaw campaign lifecycle management, combining strategies for SEO, pay-per-click (PPC), social,
web, and reputation management for maximum customer value - Shortened “go-live” timelines, ramping up accounts 4 days faster than the team average and earning
company award as a result - Accelerated digital sales, helping the team exceed annual revenue goal in less than 3 months
- Earned promotion to account manager within 6 months due to exceptional skills in customer
relationship management and account development