19,000 Advisors. One Playbook.

Phoenix Children’s reinforced how powerful social could be when the story connected people to something bigger. Edward Jones would test whether I could build that kind of connection at enterprise scale.

Edward Jones

Role Overview Senior Channel Manager, Brand Social 2021 – 2025 Rebuilt a dormant channel and a dismantled team, one business case at a time. Reorg’d down to one—still delivered 62% growth. Every win on this page took longer than it should have. That’s the story: another 100+ year-old brand, in one of the most heavily […]

Brand Experience Lab

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