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Chief Operator

2001 – Present​

My résumé has range. The throughline is results.

From gym floors to flight decks, courtside to corporate.

This hasn’t been a straight-line career — and that’s exactly why Your Digital Angel has range. The expertise has moved across health & fitness, travel & hospitality, media & publishing, pro sports & entertainment, aerospace & aviation, healthcare & non-profit, and financial services, learning each business fast and stepping into whatever the moment required. The titles changed. The industries changed. The ability to adapt, build, lead, and deliver didn’t.

Your Digital Angel

2009 - Present

Founder & Chief Operator

Delivered exclusively between brand roles—never concurrently.

Earned four major awards within the first two years of full-scale operation (2011–2013).

  • Transformed a first-place win in a university entrepreneurship competition (EMBA)—presented by SoCalGas Company and the Tulare County Office of Education—into a full-scale consulting brand, establishing Your Digital Angel as a recognized leader in digital strategy, publishing, speaking, and community impact.

  • Established thought leadership through guest blogging, a recurring column, and published content across regional and industry platforms—while supporting a wide range of clients, including serving as a Small Business Development Center (SBDC) consultant to drive digital adoption and strategic growth for national small businesses.

  • Recognized for entrepreneurship and business leadership with an official ribbon cutting and Certificate of Recognition from the California Legislature Assembly and Visalia Chamber of Commerce, presented by Assemblywoman Connie Conway, District 14 (2012). Honored as Hispanic Chamber Ambassador of the Month for community representation (2013, California State Assembly).

  • Received the Latinas in Technology award for communications leadership and paving the way for future Latinas in tech and business (2013), presented by the Latinas in Business & Professions Association, California State Assembly (Connie Conway, 26th District), California State Senate (16th District), Tulare County Board of Supervisors, and Tulare Kings Chamber of Commerce.

  • Featured speaker and keynote at major events—including multiple youth leadership conferences at Disneyland—educating and inspiring entrepreneurs, students, educators, and business owners on digital strategy, social media, and the power of effective communication.

Edward Jones

2021 - 2025

Sr. Channel Manager, Brand Social

Reorg'd down to one — still delivered 62% growth.

  • Revived Instagram after 5+ years of dormancy and 3.5 years of pushing for the relaunch, delivering 62% follower growth, a 3.87% engagement rate and 25% faster content turnaround.

  • Secured a $600K investment to build Edward Jones’ first six-person, social-dedicated team — four creatives in Brand and two community managers in Rep Management.

  • Created platform-specific social playbooks for 19K+ financial advisors across the U.S. and Canada, achieving a 75% download rate in the first quarter, driving a 20% increase in branch engagement.

  • Increased CSAT by 42% and advisor acquisition by 15% through a full reputation management overhaul in partnership with Yext.

  • Negotiated a multi-year Hootsuite renewal with a relationship-based discount, backed by proven ROI.

Phoenix Children's Hospital Foundation

2019 - 2021

Social Media & Content Manager

Brought Fortune 500 strategy to a mission-driven brand

  • Drove a 497% increase in year-end social revenue and contributed to $1.9M raised during the 2020 Give-A-Thon.

  • Directed Power Play 2020, driving a 662% YoY increase in impressions and a $0.04 Facebook CPC — well below industry benchmarks.

  • Delivered 68% YoY growth in impressions and 15% growth in engagement through a data-informed content strategy.

  • Integrated real patient-family stories into content strategy, balancing brand priorities with empathy and trust.

  • Delivered real-time content and event coverage for partnerships with Walmart, the Arizona Coyotes, and Extra Life.

  • Earned 11 awards in under 2 years, recognizing campaign creativity, fundraising partnerships and mission-driven storytelling.

Honeywell Aerospace

2017 - 2019

Global Social Media Manager

Career Plot Twist: From Courtside to Cockpit

  • Increased engagement by 1,061% YoY, video views by 532%, and impressions by 189% across Honeywell’s social ecosystem.

  • Launched Honeywell’s first-ever live broadcast on the TODAY Show, filmed 35,000 feet above New York City, generating 6M+ impressions.

  • Partnered with APAC and EMEA teams to bring Weibo and WeChat into monthly global digital reporting.

  • Produced the brand’s first Instagram takeover and first Twitter Chat, the latter generating 47M impressions in one hour.

  • Used Spredfast social listening to identify and de-escalate a volatile situation on Honeywell’s corporate Facebook page.

  • Earned 9 awards in under 2 years, including Technical & Functional Excellence and Act with Urgency.

Phoenix Suns

2015 - 2016

Digital Activation Specialist

First and only woman selected for the Suns’ 13-person digital team

  • Activated 70M+ social impressions and improved partner post volume by 56.1% YoY across the Suns’ digital ecosystem.

  • Partnered with NBA Digital Ops to improve ad placement accuracy by 92% and reduce excess inventory by 80%.

  • Executed two of Twitch’s earliest sports livestream activations, surpassing engagement goals by 60%.

  • Managed the build-out of the “State of the Suns” presentation deck, delivering recaps to senior leadership for nine departments.

  • Landed national media pickup when ESPN’s SportsCenter featured a Suns Media Day photoshoot, along with Sports Illustrated, Bleacher Report, USA TODAY, HoopsHype, and The Arizona Republic.

  • Earned the Best Data Acquisition Award for a Facebook Lead Gen campaign tied to the Draft Lottery.

Gannett

2013 - 2015

Platinum Digital Account Manager

Promoted from Digital Sales Specialist to Digital Account Manager within 6 months

  • Trained 10+ print sales reps to confidently sell digital, beating the annual revenue goal in under 90 days.

  • Co-launched the original Your Digital Angel blog on VisaliaTimesDelta.com earning a full-page feature in the Visalia Chamber of Commerce.

  • Promoted from Digital Sales Specialist to Platinum Digital Account Manager within 6 months, taking ownership of a 90+ campaign portfolio.

  • Managed 90+ complex, multi-product campaigns across PPC, SEO, retargeting, web, social, and reputation.

  • Turned a client Facebook ad campaign into a case study win, then authored “How Hesselson’s Earned $5,500 Using Facebook Advertising,” published on G/O Digital’s site — extending client performance into published thought leadership.

  • Recognized with Gannett's Lever-Up Award for cutting go-live time by 20% below team average.

Welk Resorts

2007 - 2009

Marketing Manager

Promoted from Marketing Agent to Marketing Manager within a year

  • Partnered with premier brands across Southern California — like the Lakers, Clippers, Kings, Dodgers, Galaxy, Live Nation, and Knott’s Berry Farm to execute high-impact sponsorship activations and live promotions that drove qualified lead generation.

  • Recruited, trained, and led high-performing field marketing teams focused on presence, pitch, and placement.

  • Mentored reps on objection handling and audience connection, sharpening field performance across the team.

  • Expanded lead generation into overlooked channels — including niche consumer expos — to reach new, high-intent audiences competitors were missing.

  • Exceeded team goal by 10%, turning live-event curiosity into booked tours and booked tours into revenue with pre-qualified, high-net-worth couples.

  • Promoted from Marketing Agent to Marketing Manager in under a year, recognized with a company-wide Appreciation Award.

Gold's Gym

2001 - 2007

General Manager

Promoted 5x: Front Desk Associate, Front Desk Manager, Sales, Operations Manager, AGM, GM

  • Only female GM/AGM across six franchisee and two corporate Southern California locations.

  • Drove $375K+ in monthly revenue and 300+ new memberships each month in DTLA, consistently earning top-tier Level 2 incentives.

  • Managed 150+ team members across sales, front desk, personal training, and vendor relationships.

  • Earned AGM of the Month 18 times — in under 24 months — and AGM of the Year — plus a Rolex Oyster Perpetual, along with a General Manager Appreciation Award, for a total of 20 awards.

  • Negotiated Gas Company Lofts partnership, securing guaranteed monthly EFT revenue.

  • Inherited a Downtown LA club in serious financial trouble and turned it into the performance standard corporate leadership pointed to.

Honorable Mention

19th Street Gym

Sales Director

Gold’s playbook meets Chelsea — elite clientele, boutique club, NYC nightlife.

  • Brought the sales discipline I’d built at Gold’s into a private Chelsea gym serving an elite NYC clientele, adapting the approach to a more boutique, high-touch environment.

  • Tightened the club’s sales presentation and pitch materials, giving the team a more polished, consistent way to sell the experience.

  • Partnered closely with Marinelli Communications for agency and design support, connecting the club’s sales materials with a distinctly NYC experience — including live house and techno DJs during prime time.

Roxy by Quiksilver

Intern

Huntington Beach, behind the scenes — reports, decks, warehouse runs, and getting it done.

  • Supported day-to-day marketing work in a largely independent role, including updating marketing reports and presentation decks and making occasional warehouse runs.

  • Landed the internship through Professor Tomlin during my senior year at Long Beach State after acing his marketing strategy courses.

Davie Brown Entertainment

Intern

Santa Monica meets pop culture — product placement for Reebok, Pepsi, and Lucky Brand

  • Supported entertainment marketing and celebrity product placement for Reebok, Pepsi, and Lucky Brand — selecting and shipping apparel and footwear for talent placements tied to pop culture and film.

  • Landed the internship through Professor Tomlin during my senior year at Long Beach State after acing his marketing strategy courses.

Education

California State University, Fresno

  • Master of Business Administration, Social Media and Digital Marketing

California State University, Long Beach

  • Bachelor of Science in Business Administration, Marketing