Gold’s Gym Wasn’t the Plan. It Became the Foundation.

I ended my senior year at Long Beach State thinking I knew exactly where I was headed. Professor Tomlin’s marketing strategy classes unlocked a level of creativity I hadn’t tapped into before

Gold’s Gym

Gold’s Gym wasn’t the plan. It became the foundation. Sports and entertainment marketing was the destination, but a front-desk job in Downtown Long Beach turned into six years, five promotions, multiple clubs, 17 awards and a Rolex. Somewhere along the way, the entrepreneur in me came out roaring — and I started treating every club I ran like it was my own business.

Brand Experience Lab

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