How Hesselson’s Earned $5,500 Using Facebook Advertising

Discover how Hesselson’s, a New York-based retailer, transformed their sales strategy through the power of Facebook advertising. In just five weeks, they generated over $5,500 in net store sales and increased their online-to-offline conversion rate by 23%. With 257 offers claimed and a staggering ROI of 1,100%, this case study reveals the secrets behind their successful campaign. Learn from owner Tom Hesselson as he shares insights on overcoming challenges and maximizing the impact of social media marketing for small businesses.

5 Reasons to Embrace Early Morning Workouts

Are you ready to transform your mornings and supercharge your day? Discover the secrets behind why some of the most successful people kickstart their day with intense early morning workouts. From boosting your metabolism to enhancing mental clarity, embracing this routine can set a powerful tone for your entire day. Join me as I share my personal journey and five compelling reasons to dive into early morning workouts. You won’t want to miss this!

The ‘Social’ Life in Miami

Miami is not just a destination; it’s a vibrant hub of social activity that you won’t forget! With its stunning beaches, crystal-clear waters, and a plethora of hot spots, the city offers an unforgettable ‘social’ life. From checking in at trendy restaurants to sharing selfies at iconic venues, your online presence can provide free advertising for these businesses. Discover how Miami’s social scene thrives and why being ‘socially’ active is essential for both visitors and business owners. Join me as I explore the places that kept the conversation alive and made my trip truly memorable!

What to Write About?

What to Write About? Writer’s block can be a real struggle, and this month, I found myself grappling with it more than ever. As I approach my 21st birthday and the festivities of Cinco de Mayo, I can’t help but wonder if I’ve lost my writing mojo. It’s a challenge many of us face, and I thought it would be entertaining to share my experience. So, dear readers, I’m reaching out to you! What topics would you like me to explore next month? Your ideas could inspire my next column, and you might even get a shout-out!

Scrabble Word Showdown

For the first time in 9 years, Scrabble and Merriam-Webster are shaking things up by updating The Official Scrabble Players Dictionary with thousands of new words! Fans can join the fun by participating in the Scrabble Word Showdown contest on Facebook, where they can nominate and vote for words that capture today’s culture. With a March Madness-style bracket leading to the ultimate word reveal on April 10th, this is your chance to influence the game!

Pursue Your Passion

Are you truly passionate about your career? Discover how following your heart and listening to your gut can lead you to a fulfilling path filled with pride. In a world where accolades can feel hollow, it’s essential to align your work with your interests and aspirations. Embrace the challenges and risks that come with pursuing your dreams, and learn how to find hidden potential within yourself. Join us as we explore the journey of crafting a career that not only inspires you but also reflects your true self. Don’t settle—your happiness is worth the pursuit!

Step up Your Game in 2014

Now that the holidays are behind us, the New Year brings a fresh opportunity to set new goals and reflect on our accomplishments. It’s time to step up your game and accelerate your life! Discover how sharing your aspirations with others can keep you accountable and motivated. In a fast-paced world, it’s easy to lose sight of living in the moment. Instead of waiting for the perfect time, learn how to break down your goals into actionable steps. Make this year a year of action and set the tone for success now and in the future!

Planning for a Year of Achievement

As the New Year unfolds, many of us feel the thrill of fresh beginnings and the urge to set ambitious goals. Yet, it’s common to lose steam just weeks into our resolutions. To truly thrive, focus on what brings you joy and fulfillment, and visualize your success. By committing to your aspirations and crafting a solid plan, you can transform your dreams into reality. Discover powerful techniques to stay motivated, track your progress, and celebrate your achievements.

Bid Adieu, 2013!

As I bid adieu to 2013, I reflect on a whirlwind of achievements and unforgettable moments. From receiving prestigious awards to graduating with my Executive MBA, this year has been nothing short of epic. My journey took me from independent consulting to a rewarding career with Gannett, and now, as I prepare for the adventures of 2014, I’m filled with gratitude for the incredible people and experiences that shaped my path. Join me as I share the lessons learned and the excitement for what lies ahead in the new year!

Can Apple Read the Content in Your iMessages?

Have you ever wondered if Apple can read your iMessages? Recent findings from Quarkslab suggest that while your conversations are encrypted end-to-end, Apple holds the keys to that encryption, potentially allowing them to eavesdrop. This revelation raises serious questions about privacy and security, especially in light of government surveillance programs like the NSA’s PRISM. Dive into the details and discover what this means for your digital communications.