19,000 Advisors. One Playbook.

Phoenix Children’s reinforced how powerful social could be when the story connected people to something bigger. Edward Jones would test whether I could build that kind of connection at enterprise scale.

From Aerospace to Advocacy

Honeywell taught me I could make complex technology human. Phoenix Children’s gave me the chance to make meaningful work feel human.

Career Plot Twist: From Courtside to Cockpit

The Phoenix Suns had been the dream.
So when a reorg ended that chapter, it was a gut check to the soul.

Phoenix Suns: When the Dream Job Finally Called

At Gannett, Your Digital Angel became an identity. Then the Phoenix Suns called—and she got a jersey.

Gannett: Where Your Digital Angel Got Her Wings

Welk taught me how to take the show on the road. Gannett is where the road went digital.

Welk Wasn’t a Traditional Career Move. Neither Am I.

Gold’s taught me how to run the machine. Welk taught me how to take the show on the road.

Gold’s Gym Wasn’t the Plan. It Became the Foundation.

I ended my senior year at Long Beach State thinking I knew exactly where I was headed. Professor Tomlin’s marketing strategy classes unlocked a level of creativity I hadn’t tapped into before

Edward Jones

Role Overview Senior Channel Manager, Brand Social 2021 – 2025 Rebuilt a dormant channel and a dismantled team, one business case at a time. Reorg’d down to one—still delivered 62% growth. Every win on this page took longer than it should have. That’s the story: another 100+ year-old brand, in one of the most heavily […]

Phoenix Children’s Hospital Foundation

Role Overview Social Media Manager & Content Strategist 2019 – 2021 Brought Fortune 500 strategy to a mission-driven brand 11 awards. Under 2 years. 1 me. From Aerospace to Advocacy After launching Honeywell Aerospace’s social presence into the stratosphere, I felt called to something closer to the heart: leading social strategy for Phoenix Children’s Hospital […]

Honeywell Aerospace

Role Overview Global Social Media Manager 2017 – 2018 Takeoff for a legacy brand that had been sitting on the runway 10 awards. 1,061% growth. 35,000 feet up. Career Plot Twist: From Courtside to Cockpit After a major reorg under then-Suns owner Robert Sarver, my role was eliminated—alongside two senior teammates and my VP—despite record-breaking […]